Buick Adopts Youthful Style

Buick's grand plan is in full swing and it appears to be actually working.

Just what is the plan, you ask? Well, it involves downsizing the line and injecting it with more style and less mass. And baptizing all models in a fountain of youth.

They also run on smaller, fuel-frugal engines that offer as much or greater performance than previous models. The plan includes enhancing the luxury-car experience to match or exceed the premium import brands.

The Lacrosse and Regal already fall into this strategy, as does the Verano, which was new for 2012. However for the 2013 model year the smallest Buick sedan is literally stepping up the pace with an optional - and significantly more powerful - turbocharged model.

The sense here is that Buick needed to add some premium power for the Verano to be considered in the same sport-sedan league as BMW, Audi and Mercedes-Benz, and not be viewed as an afterthought brand. With its more mature customer base shrinking during the years, reinvention and rejuvenation has become a matter of survival.

Originally, the Chevrolet-Cruze-based Verano appeared to fill the bill with its standard 180-horsepower 2.4-liter four-cylinder engine. That was a significant increase from the Cruze's pair of 138-horsepower four-cylinder engines, but it isn't quite enough to interest and enthrall younger, more performance-minded buyers. And it isn't enough for easy freeway passing, or charging into faster traffic from an on-ramp.

Enter the Verano Turbo that puts out 250 horsepower from its 2.0-liter four-cylinder. More importantly, the engine makes 260 pound-feet of torque, with 90 percent of it available from between 1,750 and 5,500 revs per minute. That's only 20 horses and 10 pound-feet shy of the larger (and heavier) Buick Regal GS. It's also less expensive than the $35,500 GS by about $5,500, which places the Verano Turbo in the no-brainer department as far as pound-per-dollar sporting output is concerned.

A six-speed automatic transmission is attached to the Turbo's engine, while a six-speed manual, considered de rigeur for models in this segment, is offered as an option at no extra discount. There is a gated shifter with the automatic, but there are no steering-column mounted paddle shifters, which implies that the Turbo is a more powerful model, but not necessarily a sporty model.

Still, Buick claims the Turbo will accelerate to 60 mph from rest in slightly more than six seconds, which is right in line with comparable premium brands from Audi and BMW that Buick holds up as performance benchmarks. It's also half a second quicker than the 270-horsepower Regal GS.

Fuel economy with the manual gearbox is claimed to be 20 mpg in the city and 31 mpg on the highway (21/30 for the automatic), numbers that differ only slightly from the base Verano's 22/31 rating.

To adequately handle the power, the Turbo receives a unique steering calibration and a suspension that's 20 percent firmer. That shouldn't be enough to upset the Verano's generally softer (Buick-like) ride or allow nasty road noises to enter the ultraquiet confines of the cabin.

Outwardly, the Turbo varies only slightly from the regular-strength Verano with dual exhaust outlets, subtle rear spoiler and trunk lid badge. Elegant is better, here, for sure.

The Turbo is fitted with considerably more gear than the reasonably loaded base Verano, including leather-covered seats, dual-zone climate control, rear-vision camera, backup warning assist, nine-speaker, 250-watt Bose-brand audio and 18-inch wheels.

Standard safety features include blind-spot warning (signals you when traffic is travelling in your blind spot) and cross-traffic alert that lets you know when vehicles are crossing from behind while you're backing up.

The fact that the only significant Turbo options are a navigation system and a power sunroof underscores how well the car lines up with other luxury-leaning compacts vying for your dollars.

The overall attractiveness of the Verano, coupled with the rapid-fire authority of its high-output turbo, makes it worthy of its Euro-based peers and for less money in most cases.

You have to love it when a plan comes together.

(courtesy of the Las Vegas Review Journal)